Content as an Asset – for Agencies and their Clients

Why should agency account executives, managers, planners and the like care about content? Check out this presentation created for Agencyside's recent Back in the Black workshop for account reps about the agency business case for content strategy.

Content is messy, complex and oftentimes overwhelming – particularly online, where publishing has never been easier, but keeping track of what you publish has never been more difficult. Enter content strategy, content marketing and a whole host of content-related services that we here at Off Madison Ave see as critical to our clients – and the future of agencies.

Check out the slide deck below for a walk-through of content as an asset for both clients and the agencies who serve them.

About the Author: Sara Wachter-Boettcher

As the Director of Interactive Content & Marketing Strategy, Sara leads a team of content, social media and marketing specialists to develop communication strategies across interactive disciplines – including websites, mobile, social media, and email. An outspoken advocate for creating thoughtful, meaningful web experiences, she focuses on engaging storytelling across media. Sara graduated from the University of Oregon with a bachelor's degree in journalism and German, a mouth like a sailor, and a penchant for ridiculous self-descriptions.

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