A Single Block of MacBook

The new MacBook is out, and people have been abuzz about it all over the office today. Why? Well, according to their press release... 1. Great big fat glass screen. 2. A touch pad similar to the iPhone screen, with two, three, and four finger commands. 3. It's cheaper - relatively, anyway. 4. A lot of people in the office are unashamed Apple Fanboys. 5. Unibody design. Now, reason #4 goes without saying for Apple. I have a habbit of ripping on Apple products, not because I have any particular enmity for them, but because it's just so much fun. It's rather like telling a six year old that their hair is blue. Try it some day, repeating it each time they scream at you, "no it isn't!" If you're like me, you'll be on the floor laughing yourself stupid. #5, the bit about the uni body design, is something that caught my attention as well. Mostly because they repeated it throughout the press release. The phrase, "single block of aluminum" is used three times, once in each of the first three paragraphs. That's quite a hefty phrase to toss into a press release three times in a row. I think this is going to be a big part of the computer's push this Christmas, and will be the focus of their usually nifty TV ads. "It comes from a single block of aluminum!" "Lookit that single block of aluminum!" "I'm making a computer out of that single block of aluminum!" It will be interesting, because we will literally have our brains beaten in by a figurative single block of aluminum.

About the Author: Eric Reid

I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular. When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation. It's about the coolest job you could ever get. ;)

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3 comments so far

Joseph Jaramillo says:

A fanboy is someone who has an opinion he can't back up. An Apple fan I am, but a fanboy, I am not.

Robby Colvin says:

So the entire purpose of this post is to 1) show that you have a "habbit" of making fun of people just for a reaction and 2) show that it is a bad "habbit" to repeat anything in a press release, regardless of the revolutionary or innovative technology the press release describes.

Is that correct?

Eric Reid says:

Oh! And that I also recognize that the release of a new Mackbook is newsworthy enough to post about, but... I don't really have anything to say about it because honestly it isn't very interesting.