"Swingtown" uses Last.FM to good effect

One of the things I always advise people on when they, "want to get into social media" is to consider what they have on hand to share. If you have a lot of photos of what you do, or videos, or even slide presentations, you can share them on places like YouTube or Flickr or Slideshare.

The TV show "SwingTown" knows this. At the end of their show, there is a call to listen to the music from the show at their Last.FM page - a place designated for people to pick their favorite music, and share it through personal radio stations. These days, "period piece" only means any time during the last 50 years so you can sell a soundtrack. It makes sense, then, that they would put together a place online - here through Last.FM where you can get that music. It's a 70s show. What do they have on hand? A lot of episodes with music rights to Earth, Wind and Fire and The Little River Band. So it's a great use of Last.FM, other users can find value in it, and it will get them to be more interested in the show. So this is a great example of finding the right place for what you already have to share.

About the Author: Eric Reid

I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular. When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation. It's about the coolest job you could ever get. ;)