Arizona Republic - Waste of paper or genius display of irony?
Someone at the Arizona Republic didn't read their own story. While their special report was on sustainability and the change in attitude towards conservation, they wasted a vast amount of page space on the front page of the article. Are we nitpicking? The answer is no. All of that paper is not being used - so the rest of the article has to be printed on more paper. In an article about being green, the Arizona Republic actually wasted paper!
About the Author: Eric Reid
I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular.
When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation.
It's about the coolest job you could ever get. ;)
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3 comments so far
Joseph says:
Surely you aren't arguing against whitespace in general...
Nicolas says:
Ha i was in adgabber somehow ended up on ur profile but thats funny how they wasted all that space....
Michelle Talsma says:
I think it's really ironic, but is a good conversation piece and probably got more people to read it as people discussed it so much!