Product marketing where for once "Any Press is Good Press"

With the world so down on America these days, it takes the Dutch to be hated more. First there were those cartoons that were found to be so offensive, and now there is a Dutch film about the koran that is stiring controversy. (Read the article here.) I do wonder if protesters of the film realize the boon they are creating for it? After all, those cartoons from 2006 are now famous - considering how relatively innocuous they are. (Not that I'd repost them here, mind you!) Most humans wouldn't have even known they existed if it hadn't been for protestors. How many people would have watched, "The Last Temptation of Christ" if they hadn't seen so many angry nuns on TV in 1988? The anger over this new bit of free expression is not, apparently, getting teh same dander up that the cartoons did, and that is understandable. A film takes an hour or two to witness, and usually it is only seen by a couple of people who tell followers to be angry about it. It is far easier to get people angry over cartoons - that only takes a couple of seconds. Still, I feel this film will see some more positive profits as a result of both this protest, and the protest over the cartoons from two years ago. Given the right product, and the right environment, it seems that appealing to protesters may soon be another tool for us marketers to arm ourselves with. Don't worry - we won't out and say that when we do. We'll craft a very cool euphemism for it. How about, "Remonstrative Marketing?" Oh, when I write the book "Remonstrative Marketing," I will be a rich, rich man.

About the Author: Eric Reid

I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular. When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation. It's about the coolest job you could ever get. ;)